Peanut, an app that began her life as an intermediary to make new friends Since then, nonetheless, the corporate has developed right into a social community of multiple million girls. Immediately it has been introduced that it’s going to present $ 5 million in new funding and concentrate on girls making an attempt to get pregnant. The spherical was led by San Francisco-based VC agency Index Ventures, which additionally supported Dropbox, Fb and Glossier.
Different Peanut buyers embody Candy Capital, Greycroft, Aston Kutchers Sound Ventures, the Feminine Founders Fund, Felix Capital and Partech. Up to now, Peanut has collected $ 9.eight million.
The concept for Peanut got here from the non-public understanding of co-founder Michelle Kennedy, how troublesome it was to seek out mates after maternity. As a former deputy managing director on the courting app Badoo and first board member at Bumble, she first noticed the potential of Peanut as a friendship-oriented matching app with swipe mechanisms which can be just like the well-known courting apps.
In recent times, nonetheless, Kennedy realized that girls wanted extra of a standard room. Subsequently, the group constructed the capabilities of the app the launch of its Q & A forums, Peanut Pages, Final 12 months and extra just lately at Peanut Teams. The latter has develop into the primary utility of Peanut. 60% of customers use the app's group options and solely 40% use the Freelance Search characteristic.
"Neighborhood is certainly turning into a vital a part of our actions. Right here we see the customers we contemplate to be energy customers – girls who use Peanut for hours each day – they’ve a powerful presence in the neighborhood, "explains Kennedy. "We see this progress there and it really distracts the product. So we take the habits we see and let it inform our roadmap, "says Kennedy.
Since round November 2018, Peanut has grown 20% over the earlier month as an increasing number of girls uncover Peanut's non-public and ad-free various to Fb Teams. On Peanut, customers are checked (via selfies!), And persons are having the type of discussions that aren’t actually happening in different social apps.
Even Kennedy admits that she was initially shocked at what girls within the app had been speaking about.
"The conversations had been a lot, rather more private, extra intimate, and extra about their lives. Whether or not that had something to do along with her intercourse life or her relationships, it was on a deeper stage, "she says. "These are conversations that girls simply cannot lead wherever else, after all they don’t happen in Fb teams – these are very intimate and self-reflective moments, and (girls) need to accomplish that in a non-public setting in a non-public social community," provides Kennedy added.
The brand new funding will likely be used, partly, to extend Peanut's 16-man group to 22 this 12 months, which is able to double subsequent 12 months.
As well as, with the founding of the Attempting To Conceive Neighborhood (TTC), Peanut is increasing entry to girls who search to obtain. This supplies a separate enrollment expertise and entry to a devoted girls's community the place members can overtly focus on the subject and ask questions. Inside TTC, members can even arrange their very own teams – for instance, one for ladies within the fifth spherical of the IVF – to have conversations with different people who find themselves in the identical place on their journey.
In response to Kennedy, as we speak's group girls will now not level to different fertility apps or associated well being companies, regardless that they see the potential for strategic partnerships sooner or later. Nevertheless, within the close to future, Peanut plans to generate income via the freemium mannequin and micro funds.
"We’re delighted to work with Michelle to develop Peanut from the now important moms platform right into a social community for ladies world wide, and peanut is a real companion to girls who convey them collectively once they want them most "Says Hannah Seal, director of Index Ventures Earlier concerning the funding of the corporate. "We’re impressed with the response Peanut has obtained since launch and look ahead to serving to the group develop new areas similar to fertility and world enlargement."
"We need to throw a lightweight on an typically silent battle. What Peanut has at all times been about is that it’s potential for ladies to have conversations on a distinct platform. Offering a protected, inclusive house for ladies to debate fertility is a pure development for our model, as we proceed to assist girls at each stage of their lives. No lady ought to ever really feel lonely, remoted or dumb in such an essential matter, "says Kennedy.