For 2 years Samsung performed the identical prank and launched its annual occasion with the announcement of a brand new leaflet.

The announcement of the fold final yr was large – the primary practical (after all comparatively talking) foldable handset from a big producer. In fact, a number of issues have occurred previously few months which have given the gadget and the class a little bit shine general.

This week at Unpacked 2020, Samsung swung out of the gate once more and introduced the Galaxy Z Flip on the prime of the occasion. As within the earlier yr, the transfer had resulted in a part of the wind being faraway from the flagship announcement. This can be a signal of an organization that believes it can take some daring choices to face out from the group and reverse declining smartphone gross sales traits.

That doesn't imply that the corporate doesn't push its flagships via. Samsung remains to be engaged on picture modifying between the 100x zoom of the Extremely and the 8K video on all gadgets. However there doesn't appear to be any illusions about what actually excites customers in an period of the ubiquity of smartphones.

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