Kevin Mayer, Head of The Walt Disney Company Direct-to-consumer and worldwide enterprise, will grow to be CEO of TikTok and COO of the mum or dad firm of the favored video app ByteDance.

Founder Yiming Zhang will proceed to function the CEO of ByteDance Tick ​​tack President Alex Zhu (previously co-founder of the earlier app) turns into ByteDance's Vice President for Product and Technique.

"I’m thrilled to have the chance to hitch the good group at ByteDance," stated Mayer in an announcement. “Like everybody else, I used to be impressed with how the corporate constructed one thing extremely uncommon in TikTok – a inventive, optimistic world on-line group – and I stay up for main the following section of ByteDance's journey as the corporate continues to develop increasing merchandise in all areas of the world. "

The information was first reported by the New York Times after which confirmed in bulletins from ByteDance and Disney.

Mayer's function was to supervise Disney's streaming technique, together with the start of Disney + final fall that already has has grown to more than 50 million subscribers. He was additionally seen as a possible successor to Bob Iger, Disney's CEO. As an alternative, Bob Chapek was the chair of Disney Parks, Experiences and Merchandise appointed CEO in a sudden announcement in February.

Mayer was most likely a horny option to run TikTok not solely due to its streaming success, but in addition as a result of hiring a top-class American government might assist repair that Security concerns of politicians in regards to the app’s Chinese language possession.

At Disney, Rebecca Campbell (most lately President of the Disneyland Resort, who additionally served as President of the corporate for Europe, the Center East and Africa initially of Disney +) takes on Mayer's function, whereas Josh D & # 39; Amaro Chapek takes on his outdated job as Chairman of Disney parks, experiences and merchandise.

In an announcement, Chapek stated:

As we attempt to develop our direct buyer enterprise and proceed to develop into new markets, I can't consider anybody higher suited to steer these efforts than Rebecca. She is an exceptionally gifted and dedicated supervisor with a few years of expertise within the areas of media, operations and worldwide firms. She performed a essential function in launching Disney + worldwide whereas overseeing the EMEA area. Her sturdy enterprise acumen and inventive imaginative and prescient might be invaluable to take our profitable and established streaming providers to the longer term.


Please enter your comment!
Please enter your name here